Diving Board was born on the jutted edge of a cliff high up in Yosemite that bears the same name: nothing unusual for a pair of creative adventurers whose paths first crossed while Jussi was a professional snowboarder and Brad was his filmer.
With the majority of their lives spent traveling to extreme locations creating content for sponsors and film companies, Brad and Jussi are well versed in the art of authentic storytelling through a lens. When the impact their travels were having on the environment became apparent, Jussi and Brad founded Mizu (www.mizulife.com) - an active lifestyle brand dedicated to the reduction of single-use plastics. Jussi retired from snowboarding after 17 years to head up the marketing efforts at Mizu – a global brand now sold in 26 countries – and Brad went on to produce films for some of the largest brands in the world, as well as directing several award-winning documentaries, before they once again joined forces to create Diving Board.
This unique background gives Jussi and Brad the ability to understand exactly what is needed to create content that is authentic and tells brand stories the way they were meant to be told.